Instagram Influencer Dataset — Fitness

A Instagram (fitness influencers) dataset of 319,414 posts from fitness influencers, collected by Seungbae Kim and Jinyoung Han (2020). Each record contains post caption text, like count, comment count, video/ad flags, tagged user count, location presence, image dimensions, timestamp, and influencer follower count. The dataset is notable for its subset of 9.7M-post Instagram influencer dataset covering the fitness category, with rich per-post engagement signals and influencer-level metadata. Intended for research into influencer marketing analysis, engagement prediction, social media content analysis, and sponsorship detection. This package holds the post metadata (one JSON .info file per post) and influencer lists; the post images, which the authors distribute separately on request, are not included.

#Caption#Exercise#Fitness#Sponsored post

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Analytics

Content metrics

319,414 records scored · min–maxmean ± 0.675 σ (the interquartile range if the values are roughly normal)mean

like countμ 5.9K ± 47.5K
min 0max 5.7M
comment countμ 69.335 ± 1.2K
min 0max 420.7K
tagged user countμ 2.534 ± 4.088
min 0max 33
has location51.1% true
true 51.1%false 48.9%
follower countμ 199.4K ± 1.2M
min 1Kmax 28.8M
followee countμ 1.4K ± 1.5K
min 0max 7.5K
post count by userμ 1.4K ± 1.7K
min 164max 33.3K
widthμ 1K ± 111.9
min 320max 1.1K
heightμ 1.1K ± 225.4
min 178max 1.4K
9.9
Flesch–Kincaid grade
US school grade level
12.2
Automated readability index
Frequent terms
daylovefitnesstimelikelifehappydontodayworkoutnewbodyknowgoodweekyogagymwanttrainingworkfeelmotivationfitpeoplebestfitfamwaygoingthingsletyeardaysweekendlittlequerightgotamazingundthinkneedgreatlinklookphotothankbeautifulichfitspobetter
Topic clusters

Topic 0

yoga
pose
day
practice
life
feel
sponsor
host

Topic 1

que
para
che
con
una
por
non
não

Topic 2

protein
food
eat
healthy
meal
breakfast
recipe
add

Topic 3

model
fashion
ootd
photography
style
photooftheday
love
beautiful

Topic 4

photo
caption
like
life
day
think
feel
good

Topic 5

und
ich
die
der
das
ist
nicht
mit

Topic 6

beach
travel
summer
vacation
sun
adventure
ocean
day

Topic 7

workout
gym
fitness
fitfam
leg
girlswholift
bodybuilding
fit

Topic 8

run
mile
race
marathon
runner
pace
womensrunningcommunity
runnersofinstagram

Topic 9

birthday
happy
love
thank
friend
year
family
day

Topic 10

weight
body
goal
work
want
workout
start
eat

Topic 11

vous
pour
les
pas
que
sur
avec
qui
Show all 18 topics

Topic 12

det
jeg
har
med
som
til
och
ikke

Topic 13

dancer
dance
ballet
ballerina
balletdancer
worldwideballet
dancersofinstagram
pointeshoe

Topic 14

hair
skin
product
skincare
selfie
makeup
argan
love

Topic 15

weekend
sunday
friday
happy
monday
week
funday
good

Topic 16

night
sunset
sun
beautiful
place
party
weather
chicago

Topic 17

nie
ale
jsem
tak
jak
dla
polishgirl
että
Top hashtags
#fitness35.8K
#fitfam19K
#motivation18.1K
#fit15.1K
#workout14.3K
#fitspo13.8K
#gym12.7K
#bodybuilding12.6K
#fitnessmotivation12K
#love10.5K
#fitnessmodel10K
#abs9.4K
#yoga9.4K
#lifestyle8.7K
#ad8.6K
#model8.3K
#girlswholift8.1K
#instagood7.7K
#training7.4K
#fitgirl7K
Top emoji
🏼57.4K
🏻37K
💪29.9K
🏽24.7K
😍21.6K
😂19.8K
🙌19.3K
🔥18.3K
📸16.6K
🙏16.4K
💕13K
😊9.1K
😘8.8K
🤗8.7K
👉8.7K

Sampled: text metrics from 50K of 319.4K records; topic model from 20K.

Record

Catalog key
instagram-influencer-fitness
Authors
Kim, Seungbae; Han, Jinyoung
Year
2020
Source paper
Instagram Influencer Dataset
License
Academic research use only (LicenseRef-Research-Only)
Records
319,414
Text corpus
post text
Languages
en
Collected
2018-2020 (2010s, 2020s)
Region
Global (inferred: the platform is used worldwide)

Provenance

Originally published at
https://sites.google.com/site/sbkimcv/dataset/instagram-influencer-dataset link checked
Hosted copy
Mirrored on echo.directory on 2026-10-21, 37.2 GB across 20 files. Checksums in MANIFEST.json.

How to cite

BibTeX

@misc{echo2026,
  title  = {ECHO: Exploratory Compendium of Humanity Online},
  author = {Switzer, Braden and Zafarani, Reza},
  year   = {2026},
  url    = {https://echo.directory},
  note   = {Syracuse University}
}

@misc{kim2020instagram,
  title        = {Instagram Influencer Dataset},
  author       = {Kim, Seungbae and Han, Jinyoung},
  year         = {2020},
  howpublished = {\url{https://sites.google.com/site/sbkimcv/dataset/instagram-influencer-dataset}}
}

APA

Switzer, B., & Zafarani, R. (2026). ECHO: Exploratory Compendium of Humanity Online [Data repository]. Syracuse University. https://echo.directory

Kim, S., & Han, J. (2020). Instagram Influencer Dataset — Fitness [Data set]. https://instagram-influencer-fitness.echo.directory/

MLA

Switzer, Braden, and Reza Zafarani. ECHO: Exploratory Compendium of Humanity Online. Syracuse University, 2026, echo.directory.

Kim, Seungbae, and Jinyoung Han. Instagram Influencer Dataset — Fitness. 2020, instagram-influencer-fitness.echo.directory/.

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